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Grow your hockey community, on and off the ice
Plan campaigns, spotlight players, promote events, and keep fans engaged from a single, purpose-built platform.
What do you want to do today?
Give teams, leagues, and creators a clear overview of how the Hockey Community Marketing Platform helps grow, engage, and retain their hockey audience, with quick paths into campaigns, content, events, and newsletters.
Core workflows
Engage your fans
Create EngagementCampaigns with clear goals, CTAs, and landing pages tailored to your fanbase.
Promote a hockey event
Set up EventPromotions for games, clinics, and tournaments with registration links and schedules.
Publish hockey content
Draft and schedule HockeyContent like recaps, highlights, and behind-the-scenes stories.
Spotlight a player
Create PlayerSpotlights with stats, video highlights, and team context to boost visibility.
Grow your newsletter
Manage NewsletterSubscriptions, segments, and send cadence to keep fans coming back.
Understand your audience
Review performance across campaigns, content, and events to see what resonates.
Key entities in your hockey marketing stack
Give teams, leagues, and creators a clear overview of how the Hockey Community Marketing Platform helps grow, engage, and retain their hockey audience, with quick paths into campaigns, content, events, and newsletters.
Platform data model overview
Get started in minutes
Give teams, leagues, and creators a clear overview of how the Hockey Community Marketing Platform helps grow, engage, and retain their hockey audience, with quick paths into campaigns, content, events, and newsletters.
Onboarding checklist
1. Set up your organization profile
Add your team or league branding, locations, and primary contact details so fans recognize you everywhere.
2. Import or create UserProfiles
Bring in existing fans, players, and staff or start fresh to build your community graph.
3. Launch your first EngagementCampaign
Pick a goal (ticket sales, tryout signups, merch) and define your target audience and CTA.
4. Publish a piece of HockeyContent
Share a game recap, highlight reel, or behind-the-scenes story to spark conversation.
5. Promote an upcoming event
Create an EventPromotion for your next game night or skills clinic with clear registration details.
6. Invite collaborators
Add coaches, marketers, and media staff so they can manage campaigns and content with you.
Subscribe to hockey marketing insights
Capture NewsletterSubscription-style data so visitors can opt into updates and best practices.