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Turn casual hockey fans into loyal subscribers
Build and optimize targeted newsletters for teams, leagues, and local communities — all from one place.
Subscriber signup
Grow and manage hockey fan newsletter subscriptions, segment audiences by interest, and optimize email engagement campaigns.
Add a new subscriber
Quickly add a fan to your newsletter list. Ideal for signups collected at games, events, or clinics.
Subscriber list
Grow and manage hockey fan newsletter subscriptions, segment audiences by interest, and optimize email engagement campaigns.
Newsletter subscribers
Audience segments
Local rink regulars
Fans within 25 miles of your home rink. Ideal for promoting local games, ticket offers, and community events.
Youth hockey families
Parents and players interested in development camps, clinics, and training content.
Hardcore stats fans
Subscribers who consistently click on player stats, analytics, and advanced breakdowns.
Best practices for hockey newsletter growth
Grow and manage hockey fan newsletter subscriptions, segment audiences by interest, and optimize email engagement campaigns.
Suggested workflows
1. Set up your core segments
Define segments for local fans, youth families, and pro-team followers using interests and location.
2. Embed signup forms
Add newsletter signup to your website, event pages, and player profiles to capture fans where they’re most engaged.
3. Launch a welcome series
Send a 2–3 email sequence introducing your club, schedule, and top content to new subscribers.
4. Optimize and scale
Review stats monthly, prune inactive subscribers, and test new content formats like video recaps and player Q&As.